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As a company committed to high standards of quality and to our values, we are driven by one idea: To make better happen every day. Headquartered in Lakeville, Minn., Post Consumer Brands offers a broad portfolio of products across North America spanning all segments of the category - from iconic household name brands and value ready-to-eat cereals to natural/organic and hot cereal varieties. Post Consumer Brands is a business unit of Post Holdings Inc., formed from the combination of Post Foods and MOM Brands in May 2015.

For more information, visit About Post Consumer Brands Founding Network Member: By The Network |. Ostrich collapses brand design, technology, media and production into one fluid work stream to bring new ideas and innovations to market faster, cost-effectively and with a more compelling connection to human need. About OstrichCoĮstablished in 2018, OstrichCo is a brand, digital innovation and product development studio based out of Toronto and New York City. For more information on Honeycomb, visit. In Canada, Honeycomb cereal is widely known for its iconic logo, red box and bee-man mascot, as well as its “Bee and Boy” campaign.

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Honeycomb campaigns include the Honeycomb Hideout, the Crazy Craving cartoon mascot and the brand’s popular mini state bike license plates promotion. In the United States, the brand’s iconic jingle, “YEAH YEAH YEAH!,” was themed after the 1957 hit, “Honeycomb,” by Jimmie Rodgers. Known for its big, unique honeycomb shape and honey-flavored taste, Honeycomb cereal has been a part of that gateway to growing up for kids since its introduction in 1965.

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Terry Crews will also be featured as the “Big Honey” character in a series of short videos and stills across Honeycomb’s social channels.įor more information on Honeycomb cereal, visit in the U.S.

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and Canada, such as YouTube, Instagram, Snapchat and Boomerang. Looking for free vectors of bee on honeycomb insect flying honey sweet work job Browse our collection of bee on. In addition, the ads will appear in 6- and 15-second video and static formats on digital platforms in the U.S. on networks popular with tweens and teens, including Discovery Family Channel, Nickelodeon and the Cartoon Network. The creative agency behind the new “Big Honey” campaign is Toronto and New York-based OstrichCo. “Every day is an opportunity to ‘bee’ awesome and that starts at breakfast with a bowl of BIG cereal.” “Honeycomb’s ‘Be Big’ brand idea of championing those small but big moments in life is something that I can get behind,” said Terry Crews. When we were casting ‘Big Honey,’ we knew Terry would be the perfect choice to deliver the confidence, energy and humor we wanted to see come through in the new spots,” added Bagozzi. Can be hot glues to just about any crafting surface. “We are thrilled to have Terry Crews bring ‘Big Honey’ to life. Measures About 3 Use in Homecoming Mums or Homecoming Garters, or wreath or crafts. “Grounded in the simple truth that tween and teen years come with all kinds of new experiences and challenges, we created the ‘Big Honey’ persona to command kids’ attention and inspire them to ‘bee’ their best in a fun and relatable way. “With its big shape, crunch and flavor, Honeycomb cereal has always been one of those gateways to growing up, a favorite choice of tweens and teens alike,” said David Bagozzi, vice president of marketing at Post Consumer Brands. Not surprisingly, that fascination has turned to nostalgia for bloggers and artists alike.

Another spot, titled “Dance,” shows Crews encouraging a girl to ask that special “him” to the school dance that evening. Cereal mascots have captured the imagination of kids for decades. In one spot titled “Man to Man-Bee Talk,” Crews is seen giving a pep talk to a teen named Kevin to motivate him to get ready for the school day.

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and Canada, will include TV ads, digital videos and social media content. The new national campaign, which launches this month in the U.S. 1, 2021 – Known for its big size, big crunch and big honey taste, Honeycomb cereal is launching a new brand campaign starring actor and comedian Terry Crews as a larger-than-life bee character known as “Big Honey.” The campaign features Crews sharing a little straight talk with tweens and teens to inspire and give them confidence to tackle some of the rites of passage and everyday challenges they face growing up. Crews shares straight talk inspiration with tweens and teens as an un-BEE-lievably funny, larger-than-life bee